KoKoKit

KoKoKit is a kit that allows children to explore their surroundings as they travel around the world of their imagination. Recognizing self-play as a right that all children possess, KoKoKit addresses the influence of structured lives and predefined toys characteristic of many childhood realities today. The kit contains eight KoKoObjects designed to be open-ended and non-conductive. These are attachable to everyday objects that children can find in their homes, serving as tools to initiate the exploration of the environment and leaving space for unlimited possibilities driven by their powerful imagination. KoKoKit's branding is inspired by the notion that children are little explorers using KoKoObjects to travel around their infinite world of imagination. Everything revolves around the explorer's profile, his world, ideas, always with the child as the central figure. The simple aesthetic, with a vibrant color palette, promotes freedom and stimulation, avoiding conductivity. The emphasis on crafts, supported by handwriting and hand-drawn illustrations, completes the experience, offering children the tools to discover their world in an autonomous and creative way.