Blue Mochi

When I was young, I used to spend time playing arcade games placed next to the small store that sold cheap and delicious candies. I loved almost all the treats sold in the store, but what I liked most was the bright blue-colored lollipop because I could giggle with my friends while showing them my blue-dyed tongue. I was curious about who developed these amazing arcade machines, so as I grew up, I became a big fan of Japanese games, which I had played since childhood. Time passed, and after smartphones and computers became prevalent, I forgot about the peaceful time I spent in front of arcade games eating candy. Missing my childhood memories, I went to stores to find the blue candy I used to eat, but there was none. The world changed, and people cared more about health, so they stopped looking for candy with real sugar. The store was full of colorless, sugarless, and artificial flavor-free candies. Living in Manhattan, it wasn’t easy to find Japanese desserts unless I visited Asian stores. So, I thought of designing a fun Japanese dessert cafe that would allow people to reminisce about childhood fun and try Japanese desserts that aren't well-known. Blue Mochi is aimed at people who used to play ’80s or ’90s arcade games and have an interest in Japanese culture. People can easily reminisce about retro arcade games from its iconic blue color, pixel typeface, and designs that resemble old games played with coins.