Insecta Rebranding

Sustainability is a concept that focuses on the needs of today without compromising future generations and their needs. Insecta is a brand designed to help the environment and prevent the torture and killing of animals for their fur or skin.
This project is the rebranding of a Peruvian sustainable vegan fashion brand, inspired by Amazonian insects. Insecta uses materials like pineapple vegetable leather, and shiringa vegetable leather to make products ranging from purses to shoes.
For the rebranding, the focus was on the Amazonian insects, using them as inspiration to select the brand colors and patterns, as well as the logo. After all, as David Attenborough said, "nature is our biggest ally and our greatest inspiration."