SEXTANT: Branding + Custom Logotype
The ‘Sextant’ logo is my own original, custom-made logotype. Sextant is a genderless, inclusive and tongue-in-cheek perfume brand steeped in history. It is based on West Street, and evokes the youthful freewheeling of 1900s longshoremen, 1970s cruising and 1980s art. In memory of the AIDS/HIV crisis that heavily impacted the area in the 1980s, historic imagery is selected with respect, and the mission includes donations to AIDS research.