Reach

Food plays a pivotal part in our lives, yet we often find ourselves consuming it without deep appreciation, having been privileged to enjoy life with ample access to food. In moments like grocery shopping or dining out at a restaurant, the presence of food producers often feels detached from our daily lives. Consequently, we tend to overlook the considerable efforts and sacrifices made by countless individuals and the animals themselves.

“Itadakimasu” ———— “I humbly receive food.”

“Gochisosama” ——— “Thank you for the meal”

In Japan, we always say these things before and after the meal. Both are used in the sense of gratitude to the plants, animals, farmers, hunters, chefs, and everything that went into the meal. For my capstone project, centered around the crucial theme of “food waste”, I aim to bridge this gap by offering a design solution that fosters a deeper connection between consumers and the dedicated producers who bring our food from farm to table. As a unique solution to food waste, I decided to develop a brand for a pre-portioned meal kit service. Introducing Reach, with a farm-to-table concept, offers a meal kit service coming to the door every week, with a QR code label on each product as well as an app to directly communicate with the farms.